Last week I wrote about considering getting a puppy. I did finally decide to get a lab and have put down a deposit to get a little guy later in the year. I couldn’t be more excited, and am reading plenty of books. Even though I don’t have a pet right now, I would consider myself someone who likes animals.
I had to get that statement out of the way, because for the life of me, I cannot figure out the uproar of the Super Bowl commercial that GoDaddy was set to show this Sunday. Budweiser has been teasing having a commercial this year featuring a puppy. GoDaddy has always been edgy with their commercials. Including two years ago when Bar Rafaeli passionately kissed a nerdy looking guy. This year, GoDaddy wanted to poke a little fun at Budweiser and also feature a puppy in their commercial. Here is the commercial below.
The commercial is obviously a satire making fun of the Budweiser campaign. The amount of negative feedback online has caused GoDaddy to pull the commercial from their Super Bowl ad spot in which they paid millions upon millions of dollars to reserve. Now, in no way shape or form do I support the idea of puppy mills breeding dogs in an inhumane manner. Much has changed in the dog breeding business over the past 10-15 years. No longer do you see the cute little puppy in the window at the pet store. I respect that the SPCA wants all animals protected, but to cause so much of a stir online to force a company to not run their commercial seems to be a bit over the top. In our new era of 24/7 news coverage, and user generated content like Twitter, FaceBook, or even this blog, if anything happens that strays from the status quo, the vilification begins almost immediately.
It worries me that because of the immediate feedback that now exists, if it may hamper new and exciting ideas. I saw another Super Bowl commercial featuring Katie Couric and Bryant Gumbel. It pokes fun at them showing the pair in 1994 as to how naive they were as to what “the internet was”.
Its a neat commercial, but interesting how closed minded they were back then, and looking at our society today, I’m a bit worried that revolutionary ideas could be shot down because of someone on Twitter saying how terrible the idea is. Let’s face it, America is the best country in the world. We are given the right to free speech, and should respect people who may have different opinions from our own. Humor is also an important part of our daily lives. What GoDaddy did could be seen as controversial, but that is always the style of their advertisement. The commercial was obviously done in jest, and to needle Budweiser while they were at it. Its a shame that there solid attempt at humor was met with such harsh feedback that they had to pull the commercial.